What is Shared Postcard Advertising?
One of the main services we've offered is a large, shared, single-page postcard that is mailed out monthly to 10,000 homes in targeted neighborhoods. The postcard measures 9x12 inches and features advertising spots for 17 different businesses.
Repeat exposure is essential for any successful advertising strategy. However, for most small business owners, the high cost of advertising presents a major challenge. Sending out 10,000 postcards can cost over $6,000 for a single mailing. Trying to sustain that month after month for consistent exposure is nearly impossible for small businesses trying to compete against larger, well-funded companies. This is where shared advertising makes a significant difference. Instead of paying $6,000, you could invest as little as $325.
Why Shared Advertising Works
Does shared advertising devalue your business? Not at all! Think of it this way— all it takes is one ad to catch someone's attention and convince them to keep the entire postcard, giving your brand repeat exposure over and over again. Even if they don't have a use for your services, they see your business so often that if someone they know needs those services, they are likely to remember and recommend you over a competitor.
"Front Page" Exposure
Every ad inside a booklet, envelope, or magazine is hidden, whereas these postcards are sent as-is. Every business is immediately visible, so the value is instantly clear. All it takes is one ad to convince someone to hold onto it.
Billboard-Style Advertising
This postcard is HUGE! At 9x12 inches, it will be the largest piece of mail in the mailbox. Envelopes and magazines can be thrown away without even being opened, but this card is nearly impossible to miss.
No Competitors
The shared postcard is exclusive—there are no competitors in your category. Your business will be the only one of its kind.
Cost-Effective Local Reach
At the core of our approach is group advertising through direct mail. By pooling businesses together and leveraging the power of collective marketing, we are able to cut costs and pass on significant savings to you. This strategy not only increases your visibility in the community but also allows you to share advertising expenses with like-minded businesses, making it an affordable option for companies of all sizes.
Past Campaigns
We previously offered a shared postcard in the Suwanee area called "The Suwanee Spotlight," which successfully helped local businesses reach thousands of potential customers each month at a fraction of the cost of individual mailings.